Agrimotion is an owner-managed consultancy founded in 2013 that services the agricultural industry. Based in the Western Cape, South Africa, we comprise of a team of professional Soil Scientists, Horticulturists, Viticulturists, and Agronomists who specialize in soil management and fruit production on an international scale.
Vision
Agrimotion strives to set the standard for best practices in soil management and fruit production, through ethical and sustainable solutions.
Mission
Agrimotion commits to provide an independent, unbiased consulting service to the producer through practical and scientifically sound recommendations. Our goal is to build meaningful partnerships with clients whilst striving toward a common goal of achieving long term profitable yields.

Jimmy Hanekom
Group CEO | Director
B.Acc
Hons.B.Compt
Chartered Accountant (SA)

Danie Kritzinger
Director | Soil Scientist | Horticulturist
BSc(Agric): Soil Science & Viticulture
MSc(Agric): Soil Science

Mico Stander
Director | Soil Scientist | Horticulturist
BSc(Agric): Soil Science & Horticulture
MSc(Agric): Soil Science

John Scrimgeour
Specialist Olive Advisor
1995-2020 Farm Manager Buffet Olives
2003-2006 Chairman Olive Growers Association
2002- 2016 Chairman Technical Committee SA Olive (remains a serving member)
2020 – independent consultant

Aline Meyer
Soil Scientist | Irrigation Specialist
BSc(Agric): Viticulture & Oenology
MSc(Agric): Soil Science
PhD(Agric): Soil Science

Cornel Broeksma
Soil Scientist | Horticulturist
BSc(Agric): Soil Science & Horticulture
MSc(Agric): Soil Science

Annaline Smith
Horticulturist | IMPI Farm CRM
BSc(Agric): Horticulture & Genetics

Ruan van der Nest
Soil Scientist
BSc(Agric): Soil Science & Agronomy
MSc(Agric): Soil Science

Hugo Paul
CTO | Software Engineer
MSc Geographical Information Systems and Science (UNIGIS)

Dale Maske
Software Engineer | GeoInformaics
B.Sc Hons. Geoinformatics

Stephan Oberholzer
Data Scientist | Software Engineer
BSc(Agric): Soil Science & Horticulture
MSc(Agric): Horticulture

Emile Burger
Junior Software Engineer
BSc: Computer Science & GIT (final year)

Jeanette de Jager
Motionhub Team Leader
B. Consumer Science